What kind of calls you'll get
The campaign targets fence installation-intent searches — homeowners actively looking to hire someone, not researching brand pages or browsing options. Calls usually involve one of these services:
- ✓ Wood fence installation
- ✓ Vinyl & PVC fence installation
- ✓ Chain link fence installation
- ✓ Privacy fence installation
- ✓ Fence repair & board replacement
- ✓ Gate installation & repair
- ✓ Aluminum & wrought iron fence
You opt into the specific services you want during signup. If you only do wood fence installation and not aluminum & wrought iron fence, just check the boxes that match. Out-of-scope calls (a customer asking about something you don't do) aren't billable — dispute and we refund.
Will pay-per-call make fence installers money?
The honest answer is: it depends on three numbers — your average job value, your gross margin after parts and labor, and your close rate on qualified calls. The break-even per-call price is:
The reason the math works for fence installers specifically: Considered purchase: customer has been planning the job, gathering quotes, ready to book the in-home consultation. That intent profile is what makes per-call pricing profitable. Form-fill leads at the same dollar cost convert at a fraction of the rate because the customer is no longer on the phone by the time you call back.
We give you your exact per-call price during signup based on your service area and selected services. You can run the math yourself before you put a dollar in.
Why this beats shared fence installation leads from Angi
Angi (and HomeAdvisor and Thumbtack) sell each fence installation lead to four to seven contractors at once. You get a notification, you race the others to call the homeowner, and you usually lose because the homeowner answered the first contractor and stopped picking up. Pay-per-call is the inverse: the call rings only your phone. The customer is calling you because they saw your tracking number on a landing page that mentions fence installation. There is no race. There is no shared queue. Read the full math comparison at pay-per-call vs Angi.
How it actually works for you
- You sign up. Five-minute form. Tell us your business name, services you opt into, service area, hours. Refundable deposit (recommend $500-1,000 to start).
- We build your campaign. Your own dedicated tracking number, a landing page targeting fence installation intent, paid ads in your service area. Live within one business day.
- Your phone rings. Real homeowners calling about fence installation jobs. You answer like any other call. We bill per qualified call.
- You pause or quit anytime. No contract, no monthly fee. Refunds back to your card if you have unused balance when you leave.
Who shouldn't use pay-per-call fence installation leads
We'd rather lose a sale than waste your money. Pay-per-call is wrong for some fence installers. Specifically:
- You can't reliably answer the phone during business hours. A call you don't answer is a wasted opportunity. Set up an answering service first or you'll burn deposit money.
- You're already at full capacity. If you're turning down jobs, you don't need more leads. Hire first.
- Your average fence installation job is small (<$150) and your close rate is below 25%. The math gets thin at low ticket sizes — you'd need very low per-call pricing to make it work.
- You're in a hyper-niche corner of the trade with very low search demand. Pay-per-call requires somebody is searching. If only a handful of people in your area search for what you do, no marketing model fixes that.
Fence Installation contractor questions
Fence installs require permits in most areas — do callers understand that? +
Most don't — and that's fine. The call puts you in the conversation first. You walk them through the permit process, which actually builds trust. Disputes for calls where a homeowner later refuses permits are handled case-by-case.
Can I get wood-only calls and skip chain link jobs I don't want? +
Yes. Each fence material type is an opt-in during signup. Only take the calls that match your equipment, materials, and margins.
Are fence repair calls available separately from full installs? +
Yes — repair calls (broken boards, storm-damaged sections, leaning posts) are a separate opt-in from full installations. Repair calls are lower-ticket but higher-volume. Pick what fits your crew's schedule.
About Get That Phone Ringing
Get That Phone Ringing is operated by Gump Global LLC, a US-based pay-per-call lead-generation company. We've spent millions of dollars buying and routing pay-per-call traffic for home-service contractors since 2024 — across plumbing, HVAC, electrical, roofing, pest control, and a dozen other home-service verticals. We write about contractor marketing because most "expert" advice in the space comes from agencies and SaaS companies that don't actually run the campaigns or pay the ad invoices.
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Ready to get fence installation calls?
Five-minute sign-up. Refundable deposit. Live within one business day. No contract, no monthly fee — pay only when a real fence installation call comes in.
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