Pay-per-call flooring leads,
in plain English.

What kind of calls you'll get

The campaign targets flooring-intent searches — homeowners actively looking to hire someone, not researching brand pages or browsing options. Calls usually involve one of these services:

• ✓ Hardwood floor installation
• ✓ Hardwood refinishing & sanding
• ✓ LVP & laminate installation
• ✓ Tile & stone installation
• ✓ Carpet installation
• ✓ Subfloor repair
• ✓ Floor removal & disposal

You opt into the specific services you want during signup. If you only do hardwood floor installation and not floor removal & disposal, just check the boxes that match. Out-of-scope calls (a customer asking about something you don't do) aren't billable — dispute and we refund.

Will pay-per-call make flooring contractors money?

The honest answer is: it depends on three numbers — your average job value, your gross margin after parts and labor, and your close rate on qualified calls. The break-even per-call price is:

The reason the math works for flooring contractors specifically: Considered purchase: customer has been planning the job, gathering quotes, ready to book the in-home consultation. That intent profile is what makes per-call pricing profitable. Form-fill leads at the same dollar cost convert at a fraction of the rate because the customer is no longer on the phone by the time you call back.

We give you your exact per-call price during signup based on your service area and selected services. You can run the math yourself before you put a dollar in.

Why this beats shared flooring leads from Angi

Angi (and HomeAdvisor and Thumbtack) sell each flooring lead to four to seven contractors at once. You get a notification, you race the others to call the homeowner, and you usually lose because the homeowner answered the first contractor and stopped picking up. Pay-per-call is the inverse: the call rings only your phone. The customer is calling you because they saw your tracking number on a landing page that mentions flooring. There is no race. There is no shared queue. Read the full math comparison at pay-per-call vs Angi.

How it actually works for you

1. You sign up. Five-minute form. Tell us your business name, services you opt into, service area, hours. Refundable deposit (recommend $500-1,000 to start).
2. We build your campaign. Your own dedicated tracking number, a landing page targeting flooring intent, paid ads in your service area. Live within one business day.
3. Your phone rings. Real homeowners calling about flooring jobs. You answer like any other call. We bill per qualified call.
4. You pause or quit anytime. No contract, no monthly fee. Refunds back to your card if you have unused balance when you leave.

Who shouldn't use pay-per-call flooring leads

We'd rather lose a sale than waste your money. Pay-per-call is wrong for some flooring contractors. Specifically:

• You can't reliably answer the phone during business hours. A call you don't answer is a wasted opportunity. Set up an answering service first or you'll burn deposit money.
• You're already at full capacity. If you're turning down jobs, you don't need more leads. Hire first.
• Your average flooring job is small (<$150) and your close rate is below 25%. The math gets thin at low ticket sizes — you'd need very low per-call pricing to make it work.
• You're in a hyper-niche corner of the trade with very low search demand. Pay-per-call requires somebody is searching. If only a handful of people in your area search for what you do, no marketing model fixes that.

Flooring contractor questions